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Tools and Resources to help grow your Online Audience

Updated: Jul 8, 2020

In this article I cover the tools and resources I have used to help grow my online audience. These applications and services help to create my online content, optimise my YouTube Channel and to quickly create graphics.

Disclaimer: Some of these are affiliate links, where I earn a small commission on any of your purchases at no additional cost to you. This helps to support the content I provide on this website and YouTube. Thank you for your support.

Website and Blogs (Wix)

It’s very quick and easy to build a website using Wix. There are plenty of templates available that are easily modified to match the vision you have for your Website or Blog.

You don’t need to be an expert to get your website up and running.

Modify the template by simply dragging and dropping. There are also a host of features that you can add to your website like Shopping Carts or Member Areas.

YouTube Channel Management (TubeBuddy)

TubeBuddy is the main tool that I use to manage the backend of my YouTube channel. It has been a huge help when it comes to time management and properly optimising my channel.

This is an amazing tool for growing your online audience with its keyword tag generator and best practice checks.

It also provides analytics on other YouTube videos, so you can see how your video compares and you can even copy the tags they used.

Thumbnails, Profile Images and Social Media (Canva)

I mainly use the Canva to create YouTube Thumbnails and images for my Twitter posts but it can be used for a wide range of things like eBooks, Resumes, Infographics, Business Cards and images for Social Media platforms.

What I love about Canva is that everything is correctly sized for the platform I want to publish to, for example, images for Pinterest. It's also very easy to modify the templates.

The free version gives you access to a good selection of templates and images. I recently upgraded to the Canva Pro version, which has given me access to even more images and just saves me so much time because I have everything in one place, I don't have to go into another application to search for images.

Screen recorder and Video Editor (Camtasia)

Camtasia makes it easy for me to record and create professional looking videos. I use it to capture my screen when recording tutorials. I also use Camtasia to highlight or zoom in on any areas of the screen that I want to bring to the viewer's focus. There's a free trial available.

Mobile Video Editor (KineMaster)

I use KineMaster to edit the Intros and Outros for my YouTube videos, which I currently record using my Samsung S10.

The free version has a discreet watermark in one of the corners. The full version was only £18 for a year, so I upgraded to remove the watermark, this has also given me access to a huge music library, graphics, effects and templates.

Email Provider (Zoho Mail)

Zoho Mail is the cheapest Email Hosting service that I could find and its completely Ad-Free. I’m using the Lite version and it costs me less than £1 per month for 5 GB storage and a professional email address.

Email Marketing (MailerLite)

I mainly use MailerLite to send out Newsletters to my Website subscribers but it has a host of other features too. You can create landing pages to gain subscribers, you can automate your email campaigns, you can create pop-up windows and online surveys.

It's free for the first 1,000 subscribers and this version allows you to send up to 12,000 emails per month, which makes this Email Marketing Service ideal if you're just starting out.

YouTube Strategy (TubeRitual)

This book saved my YouTube Channel. I was stuck on 46 YouTube subscribers for months, I was close to giving up. I then decided to give it one more push and bought this book.

The strategies in this book The TubeRitual, helped me jump from 46 subscribers to 556 subscribers in just 14 days and my channel continues to grow.

At the time of writing this blog, I'm a long way from 5,000 subscribers but at least now I'm heading in the right direction. The author Brian G. Johnson has a YouTube Channel but I found the book easier for reference.

Any recommendations?

If you have a tool or service that you would recommend, then please let me know in the comments below.

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Tony Laskowski

Applications Trainer & Digital Creator

Ready Steady Excel was set up by Tony to help a wider audience to achieve more with Microsoft 365.

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